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The purpose of the Bartender Emergency Assistance Program (BEAP) at the USBG Foundation is to assist those in the bar industry who need cash assistance because of a catastrophic event or an emergency hardship. Our goal is to assist as many qualified industry members as possible each and every year. We are striving to ensure that the BEAP is sustained as a safety net for those in the industry who need it most. We "Serve Those Who Serve Us.”

All donations stay within the Los Angeles and SoCal Community to help local Bartenders and Hospitality Workers.